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your website driving business enquiries and quality leads?
Are you putting enough investment
into this sales channel?
Today’s broadband has changed the world for ever - 11.5m
UK consumers use high speed internet services to purchase goods
and services and almost 100% of all UK businesses use the internet
for some part of their purchasing activity, spending a staggering
£50bn online. - Are you getting your fair share of this
online business?
How much effort are you actually putting into this sales channel?
Performance driven web sites need to be marketing not designer-led
"I paid for a website to be developed
and it was a complete waste of money - I’ve had no enquiries
whatsoever".
“We had our site developed by a
web software designer a few years ago and nothing has really come
from it – I don’t think he or us really understood
how to position the business”
High Performance Web Sites need:
- Compelling customer facing content
- Clear and strong proposition differentiation
- Appealing design and good navigation
- Good web optimisation
- Continuous ongoing content management
Whatever you spend on great web copy will be the best investment
you can make.
INVEST in great content for your website and it will make you
more profitable. |
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We
build web sites that make you look bigger, better, more professional
and get the phone ringing.
At Advancing Business we have experience of helping businesses
develop and maintain their online presence.
Our approach is different to most web designers – we are
both business and marketing–led. We review and analyse your
business, your goals and your target markets. Against this context
we then evaluate and develop your customer proposition and its
competitiveness before commencing the web design build.
We effectively blend four distinct skills which are essential
in website development: Business Planning, Marketing, Creative
Design and Website Programming.
Our Service is different because we start and finish with a business
focus, to provide a complete project managed end-to-end service
that incorporates:
- Proposition Development
- Site Design
- Content Design
- Copywriting
- Web Site Build and Development
- Web Site Management and Optimisation
- Ongoing Maintenance
Have a
look at our web development portfolio >
Here is the Advancing Business 10 point plan for a successful
website development:
- We treat your website as an ongoing project.
- We think customer not company.
- We differentiate your business.
- We keep it fresh.
- We aim to be search engine and
visitor friendly.
- We adopt a clean uncluttered style.
- We use images and rich graphics
sparing.
- We keep your site navigation simple.
- We offer clear calls to action.
- We benchmark and measure your site
performance
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Great content
is what sets you apart from the competition.
We “mine out” your best strengths and assets and
present them in the best possible way
For too long content has been the missing link in the web development
process. The focus has instead been on the tools, technology and
looks rather than the substance.
We work on some clear principles
- Great content gets customers to act. The
bottom line is good content sells. We believe that web site
should be used and managed as a sales tool to get the phone
to ring.
- We all know that web users have poor attention
span. They scan, browse and often have multiple things going
at once. If the content doesn't immediately grab their attention
and spark an interest, they move on. Web copy needs to be short
and sweet. Tell them what you do and why that benefits them,
and then close with a call to action.
- We believe that investing to professionally
articulate compelling definitions of your products and services
is fundamental to success. We focus heavily on evaluating your
proposed proposition and web site objectives against your competitors
web sites
- We believe that web sites should be
customer benefit–led and then supported with concise and
differentiated feature listings
What makes us different?
Our difference is that we start with your Business Plan and translate
your vision into a strongly differentiated customer proposition
before the web designers get involved! We then use professional
experts to design images and a feel and look that fits your market,
your culture and your aspirations. |
