What is a Customer Proposition?

- A proposition is your offer to customers:

To the customer this means more than just the physical product or the service you offer. It is the entire customer experience from dealing with you – including your processes, people, channels, promotions, differentiation, support and pricing.

What is Proposition development?

Advancing Business’s supports clients to evaluate, develop and articulate new or revised customer propositions.

A good proposition development approach will enable your organisation to be:

• more customer centric,
• better able to communicate
• better able to differentiate
• better targeted towards customer needs

Globally branded businesses do not happen by accident, their propositions are highly documented, highly consistent, highly respected by employees, highly protected by management and highly recognised by the customer.

Small and medium sized business can compete against these global giants on today’s internet. But to get their slice of the action they must articulate their offerings in compelling, well understood and professional language.
They have to understand their customer’s needs and communicate relevant information to their targeted audiences.

We work with clients to raise their sales performance

Our Customer Proposition Development process typically consist of the following items:

A Business Plan - review and identification of your vision and direction

A Marketing Plan - review and definition of your target markets and target customers along with an understanding of targeted customer needs with your products and services.

Defining a Customer Proposition - a defined offering that is attractive to each of the targeted market segments and is built from a strong understanding of your customer’s needs, customers purchasing criteria, customer benefits and your customer’s purchasing processes.

A Sales Plan - a description of the sales activities, overall competitive positioning and definition of the propositions unique selling points within its market.

A Communications Plan – to communicate the proposition to your targeted audiences - Sales Team, Customer Services, Web Site, Brochures, E Mails, Direct Mail etc.

We use a range of tools and methodologies to evaluate and benchmark your current proposition. We analyse your customers needs to develop and articulate stronger, more appealing and more compelling descriptions of your offering.